The world’s largest recipe sharing platform is now available in Marathi for its Indian users
With over 6.8 million recipes worldwide and around 100 million people using it every month, Japanese online recipe sharing platform Cookpad, which forayed into India in 2016 launched their Marathi platform on website . It is already present in 5 languages in India, namely English, Hindi, Bengali, Gujarati and Tamil. Cookpad’s primary motive is to encourage cooking in the confines of your home by providing you with cookable recipes. They have been making cooking fun and connecting home cooking lovers everywhere since 1997 and are currently available in more than 70 countries including UK, Spain, Indonesia, Lebanon, Brazil, Taiwan, Hungary, Greece and Russia among others.
You can sign up for free on Cookpad with your Facebook or Gmail or any existing email id within seconds. Cookpad regularly hosts weekly recipe contests, events, workshops and helps you interact with likeminded people in cooking community and also learn by connecting you with industry experts and chefs.
The Marathi platform was launched acknowledging the diversity of the country and keeping in mind that Marathi is a widely spoken language across West India. “With over 22 official recognized languages being spoken across cities, India is a culturally diverse market for us. Our users get an opportunity to share and learn diverse and local cuisines on a single platform. Testament to the fact that we are seeing increasing growth in our other regional language based communities on Cookpad., the option of using the platform in Marathi will further benefit us by catering to more niche audiences and shall definitely help us evolve as a brand.” Said Mr. Shriniwas Mutnure, Head – India Business, Cookpad.
By launching a Marathi version of their platform, Cookpad is encouraging homemakers, budding chefs, culinary students and imminent bloggers to break the language barrier and upload authentic Maharashtrian and other regional recipes of their favorite cuisines online. Cookpad also announced that they will be launching Marathi in their mobile application in the upcoming weeks. Users can easily switch languages as per their choice with a single login/username. Speaking on the occasion of the launch Mr. Tomoya Yasuda, Global Head, Cookpad said “Cookpad started 20 years ago with a mission of making everyday cooking fun. We believe that by making every day cooking less laborious, we are advocating a healthier lifestyle. With the success of other language communities in India, we are thrilled to be launching one more Indian language today and shall constantly strive to localize our patrons’ experiences on our platform.” By the end of 2019, Cookpad intends on being present in 7 major Indian languages in India as they want to enable their users with the comfort of picking a language of their choice to navigate through their website. Cookpad believes that language should never be a barrier for food.
Cookpad started their India journey in 2016 and penetrated through the Indian market by researching closely on the regular cooking habits of Indians and their keen interest in home cooking. They believe that through the launch of their regional platforms including marathi, they will be bridging the disparity in communication and will provide their users a holistic experience in the language they are familiar with. You can take a look at the available platform in Marathi: https://cookpad.com/in-mr