Limited-edition beverage to commemorate 150 years of the Tata Group
Tata Starbucks is celebrating 150 years of its JV Partner in India, the Tata Group, in its sixth year of the business partnership. To honor this legendary milestone, Tata Starbucks announced the launch of a limited-edition beverage – Celebration 150 – till April 30, 2018.
The limited-edition Starbucks Celebration 150 beverage pays homage to 150 years of Tata. In an India-first, Celebration 150 is a blend of signature Starbucks espresso and the classic Italian dessert – the Tiramisu Cake. Expresso, cake, milk and ice come together to create the perfect indulgence. The beverage is finished with a layer of coffee crunch and topped with whipped cream and coffee dusting.
Starbucks entered the Indian market in October 2012 through a 50/50 Joint Venture with Tata Global Beverages and currently operates 116 stores in India across Mumbai, Delhi NCR, Hyderabad, Chennai, Bengaluru, Pune and Kolkata. Starbucks stores are operated by the joint venture, TATA Starbucks Private Limited, and branded as Starbucks Coffee – “A Tata Alliance.”